Puma Marketing Project - 5317 Words

Introduction: With a hallmark of mixing it up, PUMA has a top 10 position in the global sporting goods market. We have distinguished ourselves from the competitive landscape and strengthened our hold in our consumers life. Puma has risen fast to attain sixth place in the global sportswear market, doubling its annual profits in one year. Dedicated to delivering cutting edge products and a long-term growth plan are key drivers in our longevity which result in our ability to anticipate the markets needs. As we will continue to stay true to our objective and expand our innovative ideas, we are confident that 2005 will be another rewarding year for PUMA. The following contains our internal analysis, external analysis, DAFO Analysis, fixed†¦show more content†¦PUMA has been built on them and needs them to flow relentlessly hour by hour, day by day. This demands a willingness to think outside the box, to zig where others zag and to seek inspiration beyond the more obvious boundaries of our bus iness universe. Such creativity has inspired the PUMA brand strategy. It will also be needed to make it a reality. Looking back at 2003, PUMAs global advertising campaigns aimed at communicating a singular and unique message to our consumer base. Center stage in the second half of 2003, was PUMAs Hello campaign that strived to solidify the brands personality to a growing consumer audience. The soft product focus, and Hello tagline aim to nurture an emotional bond through the use of fun and light-hearted imagery and to establish PUMAs openness as a brand. In contrast, by marrying the elements of sport and fun, PUMAs 4some concept exemplified the companys devotion to its strong sport heritage. Held in six key cities across Europe, it is a four-woman team based competition involving running, swimming, cycling and football. Communicated as a time to have fun, learn and compete, 4some targeted the recreational female athlete who regards physical health as only one element of well being. So their marketing has necessarily has to go through the previous concepts to reach as much sport varieties as possible providing the maximum quality and image to each one of their products and customers.Show MoreRelatedMarketing Strategy Of Puma And Adidas Essay1900 Words   |  8 Pageshave in common today. Puma is known to be one of the most popular brands in the sports industry, along with Nike and Adidas. It is a huge company with various types of customers who is either a sport and athletics fan or love the trends and fashion of Puma. It will be interesting to analyze the history and steps taken to maintain their impressive status as there has been constant competition with their rivals throughout history. Considering Nike and Adidas’ standings today, Puma still holds a largeRead MoreConverse Inc Campaign in Kuala Lumpur, Penang and Johor1088 Words   |  4 Pagescurrencies and hence can be at a loss sometimes. For example Malaysia, Indonesia, France, Singapore and so on. At the same time, the currency exchange from certain country may be loss. Tough competition from existing brands means limited market share, Puma, Adidas and Fila are also their competitor because all these footwear company also produce good quality and better design. This make shows that they will get not much of profit. We will like to do a campaign that will be located in some places likeRead MoreNike vs Adidas1127 Words   |  5 PagesENTREPRENEURSHIP PROJECT CASE STUDY INTRODUCTION CONTENTS 1. | ACKNOWLGEMENT | 2. | AIM | 3. | INTODUCTION OF THE COMPANIES | 4. | COMPARISION OF MARKETING STRATEGY | 5. | DATA ANALYSIS | 6. | DATA REPORT | 7. | CONCLUSION | ACKNOWLEDGEMENT I would like to thank my teacher Mrs. Grace for her extensive support in the completion of this entrepreneurship project and also providing me with help full tips. This project hasRead MoreWorking Capital Strategis Essay examples1405 Words   |  6 Pages11% of revenue in marketing and this expense will help in promoting strong brands and maintain product recognition. In 2006, Nike spent $1.74 billion in advertising, 11.6% of revenue. This advertising led to Nikes operating margin of 8.80%. Nike is not the most profitable company in the footwear industry that title belongs to Puma. Puma has a margin of 9.55% on $4.1 in revenue. Puma had to put 15.23% of revenue towards advertising. With Nike being not as profitable as Puma, this disadvantageRead MoreMarketing Plan Nike3380 Words   |  14 PagesINTERNATIONAL UNIVERSITY COLLEGE Sofia MARKETING PLAN Market entry/grow opportunity for Nike in Bulgaria INDIVIDUAL ASSIGNMENT Coursework in MARKETING Student registration No: 20019402 Program: MBA Lecturer: Dr. V. Blagoev Executive Summary Our approach to developing a market-entry strategy follows a structured process, based on in-depth understanding of all aspects that feed into a commercial launch. A comprehensive analysis, using market data and marketRead MoreNike Marketing Strategy Review1044 Words   |  5 PagesMurad Tahirov Marketing Spotlight-Nike The Nike story begins with its founder, running enthusiast Phil Knight. In 1962, Knight started Blue Ribbon Sports, the precursor to Nike. At the time, the athletic shoe industry was dominated by two German companies, Adidas and Puma. Knight recognized a neglected segment of serious athletes whose specialized needs were not being addressed. The concept was simple: Provide high-quality running shoes designed especially for athletes by athletes. KnightRead MoreMarketing Plan4406 Words   |  18 Pagesindustry is still on the rise, even during the recession, and it’s worth is over 58 billion. Nike was the first athletic company to market and advertise athletic shoes. Other popular brands have basically based their marketing strategy off of Nike’s, in regards to branding and marketing. ! Monique Scott 2.2 SWOT Analysis The SWOT Analysis cover’s the company’s strengths, weakness, opportunities, and threats. Also taking a walk through how Nike’s new product, the Nike ID Silver, will playRead MoreBusiness Analysis : Shoe Industry1229 Words   |  5 Pagesconsumers Shoe Industry is Operating in monopolistic competition for the reason that the product has substitute goods and they control the price. Furthermore, Nike and other rivals such as Adidas and Puma compete with each other by organizing their marketing program through all aspects of Integrated marketing communication and leveraged their brand image through contracts with athletes, sponsorships/partnerships with teams and players of international repute in the field of football, athletics, golf,Read MoreRatio Analysis Report5137 Words   |  21 PagesANALYSIS OF; * NIKE INC * PUMA * ADIDAS Contents * Executive Summary | * Nike INC | * Puma | * Adidas | * Financial Ratios | * DOL amp; DFL | * Analysis of FinancialRead MoreNike And Challenges Of Nike Inc. Essay1349 Words   |  6 Pagesmanages and delivers its service to its customers as well as its business strategies and rationale behind such strategies Nike Inc. chose. Nike Inc. offers a wide range of products by categorising its products into different sports. Project Approach This is a project that gathers data/information/findings that are used to conclude the write-up. All information are based on research done on-line together with survey for recommendation purposes and offline through visit to store. The analysis would

The Database Management System (DBMS) - 1451 Words

The Database Management System (DBMS) is software that enables the users to define, create, maintain and control the access to the database. It is a software that interact with the user’s applications programs and it database. Meanwhile, information retrieval system is a system that involved the activity that the systems obtain the information. The obtaining information action need the information from it resources. The DBMS has a function that can be differentiate from the information retrieval system. The DBMS have the ability to store, update and retrieve the data. This is the main function of the DBMS because the database can be used if there is any record is being stored into the database. The record need to be retrieve first, then†¦show more content†¦The users that want to access the records or the data need to be an authorized user of the system. The user that wants to access the records or the data must have a password or must be a valid user. The authorization services will help determine if there’s any person who want to try to access the data without permission. The functions of the information retrieval system are it has variety of sources for the information. It has variety of sources for the information and it also has the user requirements too. The information retrieval system will analyze the contents of the sources. It also must include the user queries. The item then will be retrieve and it will be match according to the relevancy. The information retrieval system also will represent the contents of the sources that have been analyzed. The content is automatically being created in one or more index files and it has been combined with the user queries. Furthermore, the user queries has been analyzed by the information retrieval system and it the queries will be represent in a form that is suitable for the matching database. It can be done in many ways. The information retrieval system can identify the information or the sources that meet the target users. This is because the content will be analyzed from the sources by the information retrieval system. The variety of the information will increase rapidly when using the information retrieval system. The job of identify theShow MoreRelatedDatabase Management System ( Dbms )1391 Words   |  6 Pages A database management system or DBMS is a certain type of system software, which is used for the creation, and management of databases. A DBMS serves for multiple purposes but is mainly used to provide users and programmers with a systematic way to retrieve, create, manage, and update data. A DBMS serves as an interface between data and its end user, making sure that data is consistently organized and remains easily accessible to users. DBMS’s are vital to several aspects of our technological worldRead MoreDatabase Management Systems ( Dbms )898 Words   |  4 Pagesmust pay clo se attention to how they access, store and use data. One of the systems at the heart of current data management is different database management system. But as with most technology product out there, people have a wide range of database technologies and systems to choose from. Picking out the most convenient for your business can be difficult. This guide will hope to explain what database management systems are and what are the benefits for using one. We’ll also explain some of theRead MoreDatabase Management System ( Dbms )836 Words   |  4 Pagesis a DBMS? Briefly describe the components of a DBMS. Database Management System(DBMS) is a collection of interrelated data (database) and set of programs to access and modify those data. DBMS has several components. Each component has some specific task to perform. The Major components DBMS are as follows, Hardware Without hardware it is not possible to implement DBMS. The main hardware is the computer used for storing and accessing the data in database. Other hardware components used in DBMS areRead MoreDatabase Management Systems Or Dbms1791 Words   |  8 PagesDatabase Management Systems or DBMS’ are essential software’s for databases that take in information to be processed, organized, and analyzed. DBMS’ play a significant role in many things we interact with on the daily like the internet. DBMS’ can be on a small scale for individual use or on a larger scale for a company looking to keep track of all the data they collect. Each database is custom designed for the company, or organization that will use it. Records are kept in databases and each recordRead MoreDatabase Management System Software ( Dbms )1557 Words   |  7 PagesIntroduction Database management system software (DBMS) is the software that can operate on the front and back end of an organization’s database. As do the database requirements of an organization differ, so do the types of DBMS software. The type of DBMS software required can often be narrowed down to the organization’s size and industry (Mohamed 2016). Currently, the top three DBMSs are Oracle, MySQL, and Microsoft SQL Server (â€Å"Microsoft SQL Server vs. MySQL vs. Oracle Comparison† 2016). Read MoreRelational Database Management System (Dbms)1695 Words   |  7 Pagesthe data storage using a database management system, in this case, Microsoft Access to address the problem Purpose and goal of this project To develop an improved data storage system using Microsoft Access 2010 as the Relational Database Management System (DBMS) that would make generation of Pivot Tables and charts easy while proving other benefits to the business. The database will replace the Microsoft XLS file format for storing the data and the benefit of database normalization will be realizedRead MoreAnalyzing Database Management Systems ( Dbms ) Come Into Play1948 Words   |  8 PagesAnalyzing Database Management Systems Data. It is all around every person on this earth whether they realize it or not. Throughout each and everyone’s life they collect data and have their data collected by others. Height, weight, shopping habits, health history are all examples of data that is tracked. The question is what is done with this data? People, companies, even the government analyze the data they collect and analyze it with hope of discovering new information. How they do this isRead MoreAnalyzing Database Management Systems ( Dbms ) Come Into Play1888 Words   |  8 PagesAnalyzing Database Management Systems Data. It encompasses every person on earth, whether they realize it or not. Throughout each’s life they collect data and have their data collected by others. Height, weight, shopping habits, health history are all examples of data that is tracked. The question is what is done with this data? People, companies, even the government analyze the data they collect and analyze it with the hope of discovering new information. How they accomplish this is particularlyRead Morethe pros and cons of a database management system (DBMS) for a new a newly established multi-campus Mpokeleshi University library in Muchinga province of Zambia.1989 Words   |  8 Pagespresent a position paper about the pros and cons of a database management system (DBMS) for a new a newly established multi-campus Mpokeleshi University library in Muchinga province of Zambia. It further gives sufficiently clear arguments to enable the vice-chancellor make an informed decision on the way forward. The paper will first define the major concepts under review before outlining the pros and cons of a database management system (DBMS) and finally give sufficiently clear arguments to enableRead MoreDatabase Management And A Computer System1325 Words   |  6 PagesData Management is you must learn what each word stands for. We are going to break down the full meaning to give you a full understanding of what data management is, the purpose and its advantages. First and foremost data is a collection of facts from which you can draw a conclusion. In computer terminology data is anything in a form suitable for use with a computer. Database is a collection of data that is organized so that its content can easily be accessed, managed, and updated; database is a

Services Marketing & Relationship Marketing - myassignmenthelp

Question: Discuss about theServices Marketing Relationship Marketingfor Coles. Answer: The reflective essay sheds light on the marketing services and relationship marketing of an organisation. The services provided by an organisation determine its relationship and effectiveness of marketing strategies. The reflective essay focuses on the importance of front-stage and backstage activities of an organisation. These activities are important in order to maintain the flexibility of an organisation and ensure that the internal and external threat factors are mitigated successfully. A description about the significance of the services encountered by the customers and employees; along with the managerial implications of the activities are provided in the essay. For the purpose of the essay and a better understanding of the impact of front stage and backstage activities, Coles has been chosen. A flowchart is provided in order to conceptualise the effects in a clear manner. Coles is a famous retail department store in Australia. Set up in 1914, the organisation is situated in Melbourne. Presently the company owns AUD$22.1 billion assets and accounts for more than 80% of the Australian market. In 2007, Wesfarmers approached to purchase Coles for AUD$22 billion. By 2008, the purchase of the company was complete. In the modern day, the company launched a new website by the name of Coles Online to provide online shopping services to its customers (Coles.com, 2017). In my opinion, the front-stage and backstage activities of Coles help it to maintain its dominance in the Australian market. With a continuous threat coming from Woolworths, the implications of a proper managerial strategy can help the company to maximise its sales. According to Markham, (2013), front-stage activities are the interactions that take place between the customers and the service providers. The interactions include communication with the customers, receiving feedbacks, providing after sales or before sales services and so on. These interactions help an organisation to complete itself and work hard towards achieving its goals of satisfying customers. The backstage activities, on the other hand, are the type of activities that are not visible to the customers. These include the strategies, service chain, manufacturing processes that are done within the organisational boundaries and rules (Liu et al., 2017). In the light of this statement, I can state that both these activities are important for the success of an organisation. Working harmoniously can help in the progress of an organisation. I have observed that the more the amount of interaction with the customers the better it is for the reputation of an organisation. In the case of C oles, the application of such a concept can help it to gain a competitive edge over its rivals. Hence, a flowchart of the types of services offered by Coles can be used to analyse its effectiveness. From the flowchart, it can be seen that several sub-divisions exist under both categories that help it to distinguish between the services. These categories are unique and form the foundations of an organisation. For example, the facilities of an organisation, its contact personnel and the promotional techniques help it to attract and interact with customers. In the case of Coles, these factors are important to satisfy customers because the appearance of the company is also analysed by the customers. The back-stage factors include the number of employees, the strategies taken by the managers and the number of orders that need to be carried out. La Rocca et al., (2017) stated that these activities are equally important as the front-stage activities. I am of the same view, as these activities are co-related to another. I have observed that without a proper strategy and a sufficient number of employees, an organisation cannot maintain itself. The results from the front-stage activities prompt the managers to take action at the backstage. For example, if a customer returns a particular product of Coles, then the managers gave to investigate the cause of the failure of the product. This is done at the backstage of Coles so that customers or rival companies do not have access to seek out strategic information (Brockhoff Hauschildt, 2013). In this regard, it can be said that the service encounters between customers and employees of Coles can be determined by the front-stage analysis. It can be seen that Coles need to maintain its focus on the satisfaction of the customers. This includes providing proper after sales service, guiding customers inside the store and solving any queries related to product or price. Proper contact personnel need to be identified that can take care of the needs of the customers (Sandstrm, Berglund Magnusson, 2014). In this way, customers can remain happy and contribute to the success of the organisation. Apart from employees, it is also needed that Coles install equipment that is convenient for the use of the customers. This is mainly because of the fact that customers prefer to handle equipment that is easy to use and light to carry. In the case of online purchase, a less complicated payment method may help Coles to satisfy customers. Based on this analysis I can say that service encounter is important for Coles. Based on the services provided by the company, the customers can remain satisfied. Apart from this, the backstage operations of Coles can also fluctuate. The back-stage operations or activities are the managerial implications of a company. The managers of every company take strategic decisions that contribute to the profitability and success of a company (Sderlund, 2017). The first major decision that needs to be made is the satisfaction of employees. This is mainly because a dissatisfied, employee can misguide customers and lead to a fall in the reputation of the organisation. This is also important in the case of Coles. The managers of Coles need to keep the employees satisfied and motivated. The employees need to be given proper authority to take decisions regarding the welfare of the organisation. The back-stage activities also involve formulating strategies based on the orders and/or replacement of the products (Brockhoff Hauschildt, 2013). The managers need to ensure that the strategies are communicated with the employees so that mistakes can be avoided in the organisation. Thus, after analysing the backstage activities, I opin e that the managerial implications of the strategies and the thoughts about the welfare of the companies need to be made depending upon the level of success of an organisation. In the case of Coles, the implications made by the managers need to be such that the organisation outgrows its competitors and improve its reputation in the Australian retail market. Thus, I can conclude that for an organisation to exist successfully, it is necessary that the front-stage and backstage work simultaneously. This is important in order to gain a competitive advantage. The activities involved in these two stages need to be managed well in the proper departments so that the goals of the organisation can be reached. After analysing this topic, I can say that the implications of strategies by a manager are based on the service encounters between the customers. In the case of Coles, the main aim is to maintain the reputation and work on growth. Hence, the implications of these strategies and techniques are important for the organisation. Reference Brockhoff, K., Hauschildt, J. (Eds.). (2013).The dynamics of innovation: strategic and managerial implications. Springer Science Business Media. Coles.com (2017). Retrieved 21 August 2017, from https://www.coles.com.au/ Kazemzadeh, Y., Milton, S. K., Johnson, L. W. (2015). Service blueprinting and process-chain-network: an ontological comparison.International Journal of Qualitative Research in Services,2(1), 1-12. La Rocca, A., Hoholm, T., Mrk, B. E. (2017). Practice theory and the study of interaction in business relationships: Some methodological implications.Industrial Marketing Management,60, 187-195. Liu, Y. F., Xu, Y., Ling, I. L. (2017). The impact of backstage cues on service evaluation.International Journal of Quality and Service Sciences,9(2). Markham, S. K. (2013). The Impact of Front?End Innovation Activities on Product Performance.Journal of Product Innovation Management,30(S1), 77-92. Sandstrm, C., Berglund, H., Magnusson, M. (2014). Symmetric assumptions in the theory of disruptive innovation: Theoretical and managerial implications.Creativity and Innovation Management,23(4), 472-483. Sderlund, M. (2017). Employee display of burnout in the service encounter and its impact on customer satisfaction.Journal of Retailing and Consumer Services,37, 168-176.

Online Shopping free essay sample

However, the Internet has unique risk, so staying safe while shopping online is paramount. There are few ways that attackers can take advantage of online shoppers. First on the list would be targeting vulnerable computers. If you do not take steps to protect your computer from viruses or other malicious code, an attacker may be able to gain access to your computer and all of the information on it. It is also important for vendors to protect their computers to prevent attackers from accessing customer databases. Next would be creating fraudulent sites and email messages. Unlike traditional shopping, where you know that a store is actually the store it claims to be, attackers can create malicious websites that appear to be legitimate or email messages that appear to have been sent from a legitimate source. Charities may also be misrepresented in this way, especially after natural disasters or during holiday seasons. It is this level of service that dictates whether a commercial venture will succeed or not in the market. To provide a high accessibility of service we will design the online shopping website, so that potential customers need not go to a physical shop to buy products or services. They just need to online to complete their purchases. Unlike the prevailing â€Å"brick and mortar† shops which have physical existence, we will operate solely from cyberspace. Most current systems have a physical foundation that is the root cause to quite a number of problems. By maintaining multiple store fronts, itself being an expensive proposition, store prices are forced to rise. Thus, by using our product, our clients’ competitors are at a disadvantage because their costs are significantly higher than our costs, allowing our clients to sell the same goods at a lower price. As people become more accustomed to using the internet, they view ordering products and services online as a time-saving and cost-saving experience, which is the very essence of our online shopping system. This project envisages bridging the gap between the seller, the retailer and the customer. A very high flexibility is being maintained in the design process so that this project can take the following path : A multiple merchant venue with each merchant having his/her own window which the customer can visit to browse and subsequently buy the products from Maintaining the deliverable goods as well as services through single or multiple windows is also on the agenda. Target users : (Tentative list only) Mall Administrator: The Mall Administrator is the super user and has complete control over all the activities that can be performed. The application notifies the administrator of all shop creation requests, and the administrator can then approve or reject them. The administrator also manages the list of available product categories. The administrator can also view and delete entries in the guestbook. Shop Owner: Any user can submit a shop creation request through the application. When the request is approved by the Mall Administrator, the requester is notified, and from there on is given the role of Shop Owner. The Shop Owner is responsible for setting up the shop and maintaining it. The job involves managing the sub-categories of the items in the shop. Also, the shop owner can add or remove items from his shop. The Shop Owner can view different reports that give details of the sales and orders specific to his shop. The Shop Owner can also decide to close shop and remove it from the mall. Mall Customer/Guests: A Mall Customer can browse through the shops and choose products to place in a virtual shopping cart. The shopping cart details can be viewed and items can be removed from the cart. To proceed with the purchase, the customer is prompted to login. Also, the customer can modify personal profile information (such as phone number and shipping address) stored by the application. The customer can also view the status of any previous orders, and cancel any order that has not been shipped yet. Employees: Purchase department under a Purchase manager to overlook purchasing activities if warehousing needs arise. Sales department under a Sales manager who will look after the sale of products and services, the most important activity. Accounts department under an Accounts manager to look after the accounting activities of the enterprise. Project Scope Initial functional requirements will be: Secure registration and profile management facilities for Customers Browsing through the e-Mall to see the items that are there in each category of products like Apparel, Kitchen accessories, Bath accessories, Food items etc. Adequate searching mechanisms for easy and quick access to particular products and services. Creating a Shopping cart so that customers can shop ‘n’ no. of items and checkout finally with the entire shopping carts Customers should be able to mail the Shop about the items they would like to see in the Shop Regular updates to registered users of the website about new arrivals. Secured mechanism for checking out from the Shop (Credit card verification mechanism) Updates to customers about the recently added items in the shop through various mechanisms. Uploading ‘Most Purchased’ Items in each category of products in the Shop like Apparel, Kitchen accessories, Bath accessories, Food items etc. Strategic data and graphs for Administrators and Shop owners about the items that are popular in each category and age group Give special discounts to Premier customers Shop employees are responsible for internal affairs like processing orders,assure home delivery, getting customers delivery-time feedback, updating orders status and answering clients queries online. Feedback mechanism, so that customers can give feedback for the product or service which they have purchased. Also facility rating of individual products by relevant customers. Also feedback can be given on the performance of particular vendors and the entire mall as well. Adequate payment mechanism and gateway for all popular credit cards, cheques and other relevant payment options, as available from time to time. Initial non functional requirements will be: Secure access of confidential data (user’s details). SSL can be used. 24 X 7 availability Better component design to get better performance at peak time Flexible service based architecture will be highly desirable for future extension Advertisement space where it will effectively catch the customer’s attention and as a source of revenue. Initial reporting needs that are to be answered will be: Category wise items that are sold more and the brand names for the same Which brand is more popular in each category of products Who are the customers who visit often( to facilitate them by making them Premier customers ) Discounts given to the Premier customers In addition to the above mentioned points, due to the highly evolving nature of the project, the following are planned to be delivered if deemed necessary: Warehousing within the very ambits of the project More payment gateways. Dynamic price model by which prices can be changed based on demand and supply Dynamic Storefront: Each customer had a Web page personalized based on his or her recent purchases. This is the equivalent of having a unique storefront for each customer in hopes of drawing in as many return customers as possible. This list is by no means, a final one. The final list will be dictated by implementation constraints, market forces and most importantly, by end user demands for whom this is being built. Technology Platform Operating System: Any OS with a Java VM implementation. Programming language: JAVA EE: Java Enterprise Edition is a programming platform— part of the Java Platform-for developing and running distributed multi-tier architecture Java applications, based largely on modular software components running on an application server. HTML, XML: Hyper Text Markup Language and Extensible markup Language are the predominant markup languages for web pages. It provides a means to describe the structure of text-based information in a document and to supplement that text with interactive forms, embedded images, and other objects. Any other scripting language as deemed necessary. Tools Development Environment DB2 EXPRESS EDITION: DB2 Database is the database management system that delivers a flexible and cost effective database platform to build robust on demand business applications. Apache Tomcat 6. 0.18 Server (minimum requirement JSE 5. 0, no JDK is required only JRE is sufficient) OR WAS: IBM WebSphere application server is an application server that runs business applications and supports the J2EE and web services standards OR Sun GlassFish Application server. ECLIPSE J2EE: Eclipse is a toolkit which is designed for the creation of more complex projects, providing fully dynamic web application utilizing EJB’s. This consist of EJB tools , CMP ,data mapping tools a universal test client that is designed to aid testing of EJB’s. OR Oracle JDeveloper 11g IDE along with ADF

To Justify War or Not to Justify War That Is the Question free essay sample

Polk, as well as most of the rest of Americans at this time, saw the declaration of war as a legitimate and natural expression of America’s Manifest Destiny, which will be later explained. The question remains, however, was Polk’s declaration of war on Mexico really necessary, let alone justified? Was peace what he really wanted, or was his true intention just to acquire more land and expand the U. S. westward as fast as he could? President Polk did appear to have taken several steps to try to avoid an armed conflict with Mexico. First, Polk tried to reopen diplomatic relations between the U. We will write a custom essay sample on To Justify War or Not to Justify War? That Is the Question or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page S. and Mexico by sending an envoy, Mr. John Slidell of Louisiana, invested with full powers to make adjustments to the current state of affairs between the two countries. He sent this envoy, seemingly, as evidence that he did not want war, but peace and harmonious engagements between the U. S. and Mexico from there on forth. At first, Mexico’s minister stated that they would be willing to receive an envoy form the U. S. under the condition that the U. S. would withdraw its naval forces from Vera Cruz. The minister said that its presence there seemed to be or could be interpreted as an â€Å"act of menace or coercion† while the results of their negotiations were still pending. In light of this arrangement, Polk had the naval forces fall back. However, upon Slidell’s arrival to Mexico, they refused to receive the envoy and no agreement was met at that time. This set the pace for the tensions and events that followed. Throughout his address, Polk held strong to his claims that the U. S. was trying tirelessly to avoid war with Mexico and settle matters between them. Polk stated several times that because of Mexico’s refusal to address the issues that were presented, chiefly by not accepting the envoy, that Mexico was the aggressor in this matter. He supports this claim by reiterating that Mexico initiated the first act of aggression by going back on its statement of accepting an envoy to negotiate terms between the two countries. Also, Polk added the incident of how the Mexican forces at Matamoras, led by General Ampudia, started to get hostile. General Ampudia informed U. S. General, General Zachary Taylor that he needed to break up his camp within twenty four hours or face hostile actions. In this, Polk felt the U. S. was obligated to defend its people. The United States was, and still is, obligated to its land and people’s defense. Most of the tensions between the two countries began or got worse after Texas annexed itself into the union, which was a territory that Mexico still felt it held claim to. Polk ordered troops into the surrounding boundaries of this newly acquired territory because Mexican forces had begun to act belligerent and he wanted to make sure the citizens were protected should things go badly. From all of the negative events that were taking place, Polk stated that the attempts at diplomatic negotiations and the fighting troops weren’t the only things to suffer from the tensions between the U. S. and Mexico. Polk suggests in his declaration that commerce between the two countries had been practically eradicated. He claims that the U. S. merchants were not willing to prosecute these injustices of being harassed because the Mexicans had implemented a system of extortion. Despite it appearing, from the events and aggressive acts from Mexico, that Polk was totally within his rights to want to declare war on Mexico, not everyone agreed with his stand. On December 22, 1847, a freshman member of the House of Representatives introduced what has become known as the â€Å"Spot Resolutions Speech† suggesting he did not whole heartedly agree with Polk wanting to go to war with Mexico. This lawmaker was Abraham Lincoln. He had analyzed three messages by President Polk (May 11, 1846, December 8, 1846, and December 7, 1847) that claimed America blood had been shed on American soil. Lincoln stated that the House was â€Å"desirous to obtain a full knowledge of the facts which go to establish whether a particular spot on which the blood of our citizens was so shed was or was not at that time our own soil. † From the analysis of the three messages, he composed resolutions that sought specific information. The first of which was, â€Å"Whether the spot on which the blood of our citizens was shed, as in his messages declared, was or was not within the territory of Spain, at least after the treaty of 1819, until the Mexican revolution. The second was, â€Å"Whether that spot is or is not within the territory which was wrested from Spain by the revolutionary Government of Mexico. † The other six resolutions basically extended the analysis to determine whether the territory on which the casualties occurred was ever under the government or laws of Texas or of the United States. Though we have the opinions of opposing American parties, reading those articl es still bears no insight on Mexico’s account of the events that took place. It again poses the question was President Polk really justified in wanting to declare war on Mexico? Who was really the aggressor in this situation? After doing further investigating, I feel as though President James K. Polk may have been the aggressor in 1846. From his declaration, one can sympathize with Polk. It seemed as though Polk indeed only wanted peace and that he really tried to take as many non-confrontational steps as possible. However, if one looks at what was really going on during this time period, it can be assessed that Polk wanted to push Mexico into negotiating with the United States, and he was willing to create the threat of war to do so. These peaceful negotiations Polk claims he sought may have been achieved had he simply taken a different approach. Mexico refused to acknowledge Texas as independent or that it was a part of the U. S. once it had annexed itself into the union. After the annexation of Texas, Mexico withdrew its minister from Washington. This event is what prompted Polk to send John Slidell as an envoy. Mexico, expecting Slidell to be coming to negotiate the issue of Texas, was blindsided when Slidell had been sent to discuss opening negotiations for buying California and that the Texas issue was being completely ignored. They knew that accepting this envoy would mean they wouldn’t get any headway on the issue of Texas. This was the reason Mexico refused to have Slidell come as an envoy to commence negotiations. Once Slidell left Mexico, newly in office Mexican President, Jose Herrera, sent troops to the Rio Grande, a territory Texas claimed to be its proper boundary, to meet the Americans. In this matter, both sides had reached impasse and Polk had the excuse he need to declare war. Even though Polk had what he felt like was a â€Å"reason† to declare war, that doesn’t mean he was really justified in declaring war on Mexico. But, is war itself really justifiable? In theory, yes, war can be justified or considered justifiable under certain circumstances. I think that you can call a war justified if the reasons behind a government or country wanting to wage the war are for a just cause. For example, a war against a people to end its existence, basically genocide, is never a reason to start a war. There should also be a reasonable margin of success in winning the war so that the outcome sought will come to pass. Most importantly, the innocents should never be harmed. In my opinion, these are some things that can constitute a â€Å" justifiable war†. An example of a â€Å"justified war†, considering, was the American Civil War. This war happened as a result of a social and economic divide between the Northern and Southern U. S. The South relied primarily on agriculture, while the Northern states used manufacturing to sustain their economy. The South used slavery because they saw blacks as subhuman, inferior beings and because they didn’t want to have to pay them for their labor. The Southern states believed in the states having individual rights, where as the Northern states believed in a strong federal government. All of that was just to say that the cause for the war was justifiable and important, but the result more so which was permanently abolishing slavery in America and the United States was once again united. In terms of justification of Polk’s war against Mexico, this war wasn’t totally justifiable. The U. S, responded with violence against the Mexican government, which wasn’t necessary. Polk’s over ambition to seize new territory from Mexico and his disappointment at their refusal to sell him California, more than likely, played a major role in his wanting to go to war with Mexico. There was also another factor that made it easier for Polk to want to wage war with Mexico. It’s something called Manifest Destiny, which was the idea or theory that the U. S. had a â€Å"divine right† to rapid expansion westward toward the Pacific Ocean through the annexation of the western half of the continent; hence â€Å"from sea to shining sea†. Polk’s premature actions against Mexico, in my opinion, were unnecessary, but are all actions to initiate war unnecessary? Even more, if we use certain tactics to initiate war, are we being effective? For example, is our current â€Å"war on terror† necessary, let alone justifiable? Our so called â€Å"War on Terror† isn’t simply black and white because there are so many things one can argue in terms of being for or against this war. For example, some would say the war is justifiable because it appeared to be the only effective solution to the threat posed by the militant Islamic fundamentalism. Also, one could argue that we can’t sit around and do nothing after the Taliban had made such an obvious declaration of war against America by attacking us on our own soil! Then, on the other hand, some can argue that the war isn’t justifiable because unless in extreme circumstances, like being under arbitrary provocation or attack from a hostile power with no reasonable alternative, war is never justifiable. Our war on terror involves the military, political, legal, and ideological conflict against Islamic terrorism in response to the tragic 9/11 attacks. So in this aspect is out war justified? In my opinion, not so much. I feel that there may have been ways to avoid war prior to the conditions escalading the way they did. My view is that the war’s sole justification was retribution, which is not sufficient justification. The seemingly most powerful western democracy in the world should hold itself to a higher standard than those who only seek to thwart them. I can say that 9/11 was indeed the worst attack on American soil since Pearl Harbor. To highjack an aircraft(s) and plummet them into the Twin Towers, killing over 200 innocent civilians, is universally an inexcusable act and no amount of rhetoric will ever be able to even slightly shift that affirmation. However, in regards to a comparison between the two wars, I don’t feel President Roosevelt entered or declared war on Japan as an act of vengeance. The U. S. ’s declaration of war on Japan was against a sovereign power, with its own controlled army, with a fixed structure, and broadly connected to a worldwide fascist movement that, at the time, posed an incredibly serious threat to the stability of the free world. I do agree that we must defend or nation against the hostilities of rouge nations and terrorists, however, war is never made to â€Å"keep peace†. It only maintains peace for a very short period of time and after such period has passed, one side must inevitably wage war again to claim the debts for the original war. Again and again, an eye is claimed for an eye, and the Shakespearian drama continues to unfold, where everybody lies dead on the floor. A far better solution is the Chekhovian drama; everyone is upset and disillusioned, but still remains alive at the end. We need to try to find a Chekhovian solution to our threat of terrorism, maybe then having to justify a war wouldn’t be necessary at all.

Conundrums, Puzzles, and Quizzes

Conundrums, Puzzles, and Quizzes Conundrums, Puzzles, and Quizzes Conundrums, Puzzles, and Quizzes By Mark Nichol What do the three nouns in this post’s title have in common? Yes, they all refer to questions or problems to be answered or solved, but there’s a more interesting commonality: Their very existence is a conundrum, puzzle, or quiz, because they have no etymological paper trail, and no one is quite certain how they came to be. That’s true of a surprising number of words, including flabbergast and flummox, both of which describe the feeling one has when one is puzzled. Many of these terms inhabit a linguistic ghetto reserved for words used informally or humorously; they often started out as slang, as in the case of dogie, a cowboy’s term for a calf, or the verb peter, meaning â€Å"become tired† (as in the phrase â€Å"petered out†), which originated with miners during the mid-nineteenth-century gold rush in western North America. Other slang words with no known origin include fuddy-duddy (meaning â€Å"a conservative or old-fashioned person†), humbug (â€Å"nonsense† or â€Å"someone or something deceptive†), and persnickety (â€Å"obsessed with trivial details†); that last word is a variation of the now-obsolete form pernickety, but the etymological origin of that latter word is unknown. More respectable orphan words include dingy (â€Å"dirty† or â€Å"shabby†), plod (â€Å"proceed slowly and heavily†), and stubborn (â€Å"difficult,† or â€Å"resistant to change or direction†). Many other words are once removed from unknown origin; for example, huge, pivot, and trifle are three of many words borrowed into English from French even though the parentage of those words is unknown. We may not know where these and other words come from, but most orphan words share a common quality: They tend to be vivid and vigorous words writers are encouraged to employ to produce energetic and evocative writing. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Regarding Re:Expanded and ExtendedMood vs. Tense

Monetary Policy and the Stock Market Essay Example | Topics and Well Written Essays - 6000 words

Monetary Policy and the Stock Market - Essay Example Many papers have found that the extent to which monetary policymakers react to stock market changes are often driven by other factors such as the rate of inflation and output gap. In most of the cases, stock market changes are rarely the aspects which influence monetary policy. The present paper attempts to examine this very fact through employing least square methods. In order to assess this relation, Taylor’s rule has been modified accordingly. The output however, yielded does not depict a highly significant association between stock market fluctuations and the dependent variable, monetary policies which is duplicated by Federal Funds Rate. 1 - Introduction Stock market fluctuations often decide the financial state of an economy. These, in turn, could act as the decisive forces behind the monetary policy framework of an economy. Movements adapted by stock market indices often reflect the behaviour patterns exhibited by many essential economic variables. Stock market indices might be regarded as a mirror image of the way their components behave over time. In case that these components exhibit an average upward trend, the implication is that of a rising stock price index, while they display a downward trend implies the stock prices moving down on an average. Movements of stock prices often indicate the extent to which an economy is soaring. High figures of stock price indices in an economy indicate upward inflationary trends in the economy. Hence, it is important to keep a note of the fluctuations that the stock market indices depict. Inflationary pressures are rather regarded as harmful for the economy and hence they often are kept under control by the monetary policymakers of an economy. Thus, it can be argued...Stock market fluctuations often decide the financial state of an economy. These, in turn, could act as the decisive forces behind the monetary policy framework of an economy. Movements adapted by stock market indices often reflect the behaviour patterns exhibited by many essential economic variables. Stock market indices might be regarded as a mirror image of the way their components behave over time. In case that these components exhibit an average upward trend, the implication is that of a rising stock price index, while they display a downward trend implies the stock prices moving down on an average. Movements of stock prices often indicate the extent to which an economy is soaring. High figures of stock price indices in an economy indicate upward inflationary trends in the economy. Hence, it is important to keep a note of the fluctuations that the stock market indices depict. Inflationary pressures are rather regarded as harmful for the economy and hence they often are kept under control by the monetary policymakers of an economy. Thus, it can be argued that higher the stock market index of a nation , greater will be the inflationary pressure upon the economy. This tempts the monetary policymakers to frame strategies for regulation of the same. This inflationary pressure could actually lead to a rise in the velocity of money .This , in turn, could actually result to higher economic activities and at the same time leads to price hikes. These price hikes might lead to depreciation in the rate of exchange and thus eventually reduce the inflow of foreign direct investments. This is because overseas investors are no longer allured by the thought of earning higher amounts in repayment.

Medieval Roman Catholicism in Christianity Essay

Medieval Roman Catholicism in Christianity - Essay Example The contributions of two prominent popes in the medieval times paved the way for the conversion of Emperor Constantine in 312 who â€Å"legalized Christianity, promoted its interests, and took an active role in its institutional and doctrinal development† (Encyclopedia Britannica, 2010). The name Christianity was coined from Jesus Christ. Christianity is the name given to that definite system of religious belief and practice which was taught by Jesus Christ in the country of Palestine, during the reign of the Roman Emperor, Tiberius, and was promulgated, after Jesus’ death, for the acceptance of the whole world, by certain chosen men among His followers. The role of medieval Roman Catholicism, therefore, is the promulgation of evangelization of various peoples all over the world. In addition, the church instigated roles of education, engaging in charitable activities, and promotion of the family as the sole unit of social and moral values. As revealed in the history of Roman Catholicism, â€Å"one of the most significant developments of the late ancient and early medieval periods—for Roman Catholicism and all forms of Christianity—was the emergence of Christian theology. During the late ancient and early medieval periods there was also a significant growth in monasticism, the origins of which are traditionally associated with the Apostles in Jerusalem† (Britannica, 2010). The teachings from the Apostles became the basis for their compilations of the Bible. As indicated in the article on Roman Catholicism stating that â€Å"the churchs role in mediating salvation has been emphasized more than in other Christian traditions. Supernatural life is mediated to Christians through the sacraments administered by the hierarchy to whom obedience is due† (Roman Catholic Church, 2010). The origins of Roman Catholicism were instrumental in proffering the existence of God, as proven in five ways, to wit: from motion, from the nature of efficient cause,

INVESTIGATION OF HUMAN DISEASE Essay Example | Topics and Well Written Essays - 1000 words

INVESTIGATION OF HUMAN DISEASE - Essay Example Alternatively, a shorted dystrophin gene may be expressed but still different from normal due to an altered molecular weight. Different probes against different parts of the gene, or alternatively gene sequencing, can be exploited to identify the missing parts. Given the almost asymptomatic patient's status, likely due to the young age, no histological features are expected in muscle biopsies. Therefore, a molecular, i.e. immuno-histochemical, analysis will be necessary. Indeed, immunofluorescence (IF) analysis for dystrophin can confirm the genotyping. In physiological conditions, laminin is localized around all muscle fibers and it appears as circles/polygonal shapes in muscle cross-sections, while it is absent in virtually all muscle fibers in diseased individuals (with the notable exception of possible revertant fibers). Given the invasive nature of this procedure, the IF analysis, which requires more tissue to be collected, will be performed as a second option and only in the pr esence of positive genetic tests. On examining the genomic DNA it was found that exon 52 was absent. (b) Will splicing of exon 51 to 53 produce a functional shortened dystrophin? Explain and justify your decision by using an illustration and text (20%). The splicing of exon 51 to 53 does not produce a shortened dystrophin, since the two exons have different codon boundary. The result of the exon 52 deletion, is thus disruption of the genetic code and the premature stop of protein translation. On the contrary, the splicing of exon 51 to 54 would give rise to a shortened but functional form of dystrophin (see diagram below). In the case presented above, the absence of dystrophin expression and the development of DMD is the diagnosis. Scheme of exon boundary extremities in the dystophin region of interest: After genetic counselling the parents choose to seek help from a specialist in gene therapy. (c) If you were the gene therapy specialist what kind of therapy would you suggest for th e boy. Justify your choice. (20%) I would suggest an exon skipping approach with antisense oligonucleotides (AON) aimed to skip exon 53. The loss of the latter in addition to the congenital loss of exon 52 will likely allow to rescue the expression of an almost normal dystrophin, which lacks only two of the repeated motifs that constitute the central body of the protein. Exon skipping has recently been proven an efficient therapeutic approach in large animals (dogs) affected by muscular dystrophy (Yokoda, 2011). PART II (50% total) 1) The picture above shows a family with an inherited disorder. All affected individuals are tall and thin, with long fingers and toes. a) What would a genetic counselor be able to tell an affected individual about the mode of inheritance and the serious complications associated with the disorder (10%) The phenotype of the people in the picture is compatible with the diagnosis of the Marfan. In fact, people with Marfan syndrome tend to be unusually tall, with long, thin fingers. It is inherited as a dominant trait, thus people who have inherited one affected gene from either parent will have Marfan syndrome. This may explain the high penetrance of the disease into a group of individuals, likely members of the same family in the pcture. b) Explain the molecular basis of the condition (15%)

Cult Media Is Defined By Leading Media Essay

Cult Media Is Defined By Leading Media Essay The term cult media is defined by leading cult media theorists, Sara Gwenllian-Jones and Roberta Pearson to mean any text that is considered off-beat or edgy, that draws a niche audience, that has a nostalgia appeal, that is considered emblematic of a particular subculture, or that is considered hip (ix). For over a century, cult media in the form of films have played an important role in our lives, entertaining us, often provoking conversation and debate. Joining films in the cult media stakes was the rise of television in the 1950s which added to the spread of cult media. A pivotal moment in cult media was the release of the film, The Rocky Horror Picture Show in 1975. This film changed the publics perception of cult media and how people related to it. Since then the internet and online social media have completely changed the way cult media has evolved and been received. My thesis statement is that eventhough there have been significant changes that have impacted on the production, distribution and reception of cult media since that pivotal moment of Rocky Horror it still remains extremely popular. This is because it often deviates from accepted societal norms. It touches on religion, sex, politics, ethnic backgrounds and other topics that many people regard as controversial (Hills 21). These themes are all still today what Gwenllian-Jones and Pearson term off-beat and edgy. They allow cult media to transcend significant changes and generations and are the reason why cult media continues to grow in popularity (Jancovich, et al; Mathijs and Mendik; Stadler and McWilliam). Three significant changes that have impacted on the production, distribution and reception of films, television, and other new and emerging media was firstly the internet, secondly technological changes such as digitalisation (the shift to digital cinema) and thirdly, the rise of the cult media audience and the incredible rise in the fanatical devotion to cult media texts (FANDOM) and the user-revolution of alternative films and TV shows cult media attracts a particular kind of devotional investment and fetishisation (Hills 511). The first change was the internet which has certainly changed the way cult media is viewed. Especially since the introduction in 2006-2007 of higher download speeds on broadband internet. People can now view and download films and TV shows through peer to peer file sharing, streamed from video tape and DVD via sites like YouTube, bitTorrent and DixXCrawler. This has expanded the opportunities for potential audiences to gain access to films which already have a cult reputation, as well as to discover and create new cult reputations. In the late 1970s and early 1980s, for example, it tended to be the case that cult reputations were forged within major metropolitan areas: it was in such areas that repertory theaters, for example, could be found. For those who did not have easy access to such areas the chances of finding films outside of the mainstream was very difficult (Klinger; Telotte; Tryon). Now, however, with abundant information freely available on the Web, as well as the huge number of films released on DVD and available over the Internet, many more people can gain access to a range of different cult titles wherever they are geographically located. This may make it increasingly likely that cult reputations are forged outside of a theatrical release. With the internet FANDOM and other devotees can more easily access the works of current leading independent filmmakers like Jim Jarmusch, Wes Anderson, Lynne Ramsay and Victor Nunez. The second change was the introduction of different and multiple distribution streams which allow for more cult media to exist. Emerging technologies that facilitate the production, distribution and promotion of small, offbeat films. Traditional distribution models have been challenged by new media entrepreneurs and independent film makers, user-generated videos, film blogs, mash-ups, downloads, and other expanding social networks like Facebook (Klinger 13; Lavery). With a video or digital camera, a computer, editing software and an internet connection, anyone can make and upload a film of virtually any length to a personal Web site or a searchable public domain such as YouTube. There has been continuing convergence between film and TV because of the advances in digital technology. Image and sound quality and even viewing contexts and audience experiences are moving closer together in many instances with digitalisation having a significant impact on all screen media (Hartley; Klinger ; Stadler and McWilliam). New distribution models firstly video, then DVD, then high speed internet download have given an extra lease of life to old horror and cringe-worth B-films that might otherwise have languished in obscurity. It is Hollywoods version of the long tail where the web fuels endless small cults that add up to a massive audience (Lavery, 20). Thirdly, there has been a dramatic shift from viewing in a picture theatre to viewing in small, private groups in a hall or function room or at home alone. Devotees do not have to go to the cinema anymore. This shift has significant ramifications for cult viewership. There is the loss of sharing the particular cult media with others in a cinema. Now it has been replaced by online chat rooms and Facebook sites (Scone; Stadler and McWilliam). Its hard to imagine the Rocky Horror  cult developing the way it did with its outlandish costumes, spirited shout-outs and dancing in the aisles in the absence of communal showings in a theatre (Lavery; Telotte). Home consumption of the cult film or cult film-in-embryo may allow for the proliferation of interpretations in the absence of the disciplining presence of other cultists. What is diminished are possibilities for engaged spectatorship a kind of creative and communal participation in the life-world of the cult film (Hills, 41). Now, with the rise of digital cinema, audiences often encounter films outside the theater and even outside the home on their way to work or at the beach. The cult media audience can now utilise all manner of ways to access films and TV shows. The FANDOM audience has become interactive as social media allows for DIY (do-it-yourself) film criticism and analysis. Film blogging is a very important aspect of the production, distribution and reception of cult media. Devoted fans are continuing in greater numbers to use DIY production activities such as uploading reviews and videos. This is spurring on participation in alternative cult media (Caldwell; Hills; Lavery). Finally, there is the continuing convergence between cult film and cult television. Cult media experts Professors Ernest Matijs and Xavier Mendik argue that the fanatical devotion by fans to film franchises like Star Wars, Lord of the Rings and, Pirates of the Caribbean have made them both mainstream and cult classics. As Doctor Jane Stadler and Kelly McWilliam contend the label cult media covers such a broad territory that it cannot be distinguished as a clear category or genre (274). To be a  cult  film, it must have a particular kind of audience who display a particular kind of behavior; behavior which is often  ritualistic.  The Rocky Horror Picture Show  is the archetypal example of a film which, regardless of any esthetic or formal filmic features it may display, developed a dedicated audience following, who would go to tremendous lengths to attend a screening of their worshipped film (Klinger; Mathijs and Sexton). It can be argued that Rocky Horror was the first cros s-over film that spanned the gap between cult and mainstream. With Rocky Horror and a successful shock TV show such as Dexter there is not always a clear difference between cult media and mainstream media. Dexter has an extremely dark side to it and covers controversial topics such as incest and serial killers. In the same vein as Rocky Horror, Dexter can also be regarded as cult media. Going back to what Gwenllian-Jones and Pearson said it is offbeatand it is edgy. It may not have the call and response of Rocky Horror or its music and costumes and dancing in the aisles of the theatre. It is a different genre within cult media with Rocky Horror being a dark musical fantasy and Dexter being a horrific comedy. One of the main differences that distinguishes cult television like Dexter from cult film like Rocky Horror is seriality, where a show like Dexter can develop characters and story lines over many hours (Gwenllian-Jones and Pearson; Klinger). The show has now run for over 70 epis odes and is into season 7 compared to the 100 minutes of Rocky Horror. In summary, even though there have been significant changes to the production, distribution and reception of cult media and despite cultists perceptions that their offbeat and edgy object choices have become too accessible to mass-market audiences, cult media has grown in popularity. It has become more culturally diffuse, especially over the past decade, earning not only a place as a popular marketing term, but also blurring with mainstream entertainment like Hollywoods cult blockbusters like Star Wars, Lord of the Rings and Pirates of the Caribbean  (Klinger; Mathijs and Sexton; Peary; Stadler and McWilliam). As leading media expert Professor Barbara Klinger has observed, the gradual transition of cult media as a result of constant, on-going changes from public, social rituals at cinemas to private, individualistic collectorship in the home viewing environment has popularised cultish activity such as repeated screenings, reciting dialogue, and other viewing rituals. This has all resulted in taking cult media beyond marginal subcultures and allowing it to become more connected to countless types of media and an ever-increasing world-wide fan base.

Homosexuality Essay -- Biology Essays Research Papers

Homosexuality For years scientists have been attempting to ascertain whether or not homosexual behavior can be linked to a biological catalyst. From Alfred Kinsey's revolutionary survey in 1947 to the current media upheaval about a prospective "gay gene," the desire to pinpoint a cause for the personalities and behaviors associated with homosexuality has reached new plateaux. The scientific community is constantly developing more and more evidence to suggest that there may well be a neurological explanation for homosexuality. Although historical studies and purposed treatments have ranged from group counseling to shock therapy, recent research suggests that exposure to an abnormally high or low amount of certain hormones could potentially affect sexual behavior. Just as there is no gene for heterosexuality, there can be no "gay gene." Genes are not responsible for an individual's actions; they simply guide the "sequence of a particular protein that may influence behavior" ( 1 ). However, it is possible that there is a genetic factor which is responsible for a protein synthesis resulting in particular sex hormone levels (namely testosterone and estrogen) which could augment certain sex-typical characteristics, and might explain sexual behavior ( 1 ). This paper will discuss various studies which examine the effects of male and female hormones in an attempt to develop a potential correlation between biological foundations and homosexual behavior. According to Fred Delcomyn (2), mammals naturally develop as females "in the absence of sex hormones." Without the intervention of androgens (testicular hormones, specifically testosterone), all mammals develop in utero as female. Not only are the genitals identical in early fe... ...r that personality and behavior are more than simple chemical reactions. While prenatal over-androgenization or estrogenization could potentially be one of the many underlying causes of homosexuality, this has only been shown in certain cases, largely those in which chemical abnormalities have caused effeminate or masculinizing behavioral (and in some cases physical) traits. The studies discussed herein cannot account for the physiological characteristics of every member of the gay, lesbian, bisexual and transgendered community. It is also possible that the amounts of hormones studied are not abnormal, but fall somewhere in the spectrum of human sexuality. Internet Sources: 2. Delcomyn, Fred. Foundations of Neurobiology. New York: W.H. Freeman & Co. 1998 http://salmon.psy.plym.ac.uk/year1/Sexdiff.htm http://jan.ucc.nau.edu/~sg7/eng105/students/Beth.htm

Oras Na: Documentary Reaction Paper Essay

Oras Na, a GMA News and Public Affairs environmental documentary hosted by Richard Gutierrez gave us a 60 minute view of how our nature looks like in this new generation. Every minute, every hour of our own life, and the uses of out natural resources, this documentary showed us what we need to know – our nature’s deadline. Experts gave deadlines to our country’s natural resources. In 2025, trees in the forests of our country may possibly be gone. Same in this year, we will be suffering from low supply of clean water in the country. We could also suffer in low supply of fossil fuels in 2030. And in 2050, there’s no more fishes to eat. I’ve learned about the four main problem that we and the country will be facing in the future. One of the problem in the country is about the marine resources. It is shown in the documentary that there’s 7 billion people in the whole word who needs to eat and 90 million of the number is in the Philippines. 70% of the Filipino’s are having fish and sea foods as their daily food. And one of the biggest natural resources we have on earth is the sea which covers 77% of the planet. Fifty decades before is when we are fond of having plenty of aquatic resources. In Navotas Fish Port – biggest fish port in the country and one of the biggest in Asia, 400 tons of fish are delivered per day, it looks like it’s quiet a large number of deliveries but it doesn’t, compared to the tons of fishes delivered twenty years ago. One of the University in Canada said that not even before the year 2050, there are some places in the country which experiencing the loss numbers of fishes. Big fishes like tuna decreases its numbers also. It is said that 10% from their original numbers way back fifty years ago is what we have now. During 1970’s & 1980’s, 150 tons of tuna were delivered in General Santos Fish Port, which is the biggest tuna port in the world, and now it is down to only 50 tons. Because of this, Western and Cultural Pacific Fisheries Commission ordered to have a Tuna Ban which prohibits wide fishing of tuna  and only use handline instrument of fishing on big part of the international waters. By this order, some fishers are forced to grab fish/tuna where it is prohibited like in Indonesia. The reason for this decreasing number of fishes was studied by the UP Marine Science Institute. In the seven of the most productive fishing resource in the Philippines, it shows that the number of the fishers are over 50% compared to the sea’s capacity to increase the number of fish. Dr. Perry Alià ±o, a professor in UP Marine Science Institute, said that another reason is because 80-90% are overfish and some species are slowly being extinct in some areas which can happen and is already happening for some species right now. As the population in the country increases, the demand of fish as food also increases. As well as many fishes are being catch even though they are too small and too young to be sold in the public, not getting the chance to give birth to another specie. According to experts, the solution for this decreasing number of fishes is to reduce the fishing effort by 50%, for we are twice as it’s capacity to accommodate. Second problem in our country is having plenty supply of water. The cleanliest river in the country can be seen in Pandan, Antique. It gives water supply to over 3, 000 households in their town. And this kind of cleanliness in water can be seen in the rivers in our country way back Spanish time, even the Pasig river was said to be that clean. Water shortage can be experience right now in some places in Tawi-Tawi like Sitangkai which is the farthest island in the country, and in Bongao. In Tubigan, Bicol, people dig underground to have supply from the ground water and after 4 years, they will find other places to have their water supply as well as in Brgy. Bangkulasi, Navotas which their water is trusted to a water truck from other place. Water is the problem to this some places but there will come a time that it would be everyone’s problem according to Philippine Water Monitor of World Bank, year 2025, we’ll be experiencing a fresh water crisis. But before that, according to Pacific Institute for Studies and Development, Environment and Security, year 2020, estimated 77 million people in the world, mostly children will die because of diseases gain from contaminated water especially the ground water which is the main source of  water because of pollution. Third is the decreasing number of trees in the forest. The old growth tress which are aged hundreds can be gone in just an hour by cutting and if this will still continue, we can no longer see it by year 2020. Way back 1870’s, Philippines was covered by 70% of the forest but now the country has only 8% from its original number of forest cover. The reason is deforestation. Deforestation rate is directly proportional with population rate. By doing deforestation for our different needs and demands in the society and continuously cutting of trees, forests can be erase in the map by 2025. In Northwest Panay Peninsula, this problems starts to show where mountains of trees are put into fire to have a coal production and to plant crops. In Surigao del Norte, other part of the forest are used for mining. Lastly, about the Fossil Fuel supply. There are three sources of energy in the country; coal, natural gas and oil or fossil fuel. It was said that fossil fuel production started to decrease last 2012, which is three years before. According to International Energy Agency, we will experience 5 out of 10% of decrease rate production until 2030 where there’s no more fossil fuel to supply energy in the country. In this state, experts are finding alternative supply of energy like solar powers, wind mills, geothermal power and hydroelectric power. These problems was stated in the documentary and therefore became a way to open the minds of the people to be more attentive on their society. Nature, as how much it helps our lives also have their limits when it comes to the resources. And we, people, should also have the limit in using them and knowledge on how to use them in a right way. I, myself, was shocked to see how some of the places in our country is suffering from this problems and thinking that I am one of the lucky yet people who’s living with the resources and not minding any problem with those. Watching the documentary, I recalled how my parents always told me to waste water, food, and paper when I was a kid. And now I fully understand what’s that supposed to mean. That I, in that small way can help to slow down the decreasing rate of the natural resources we have. Documentaries always give its audience a learning in the end, and this one, Oras Na, is saying the people should at least conserve water and energy, lessen the catching of fishes, and stop the cutting of trees. Since we are living in an urban and centralized place, which we are one lucky people, we are not yet experiencing this problems unlike the places featured on the documentary, so it is easy for us to waste every time and opportunity that we are wasting any of these natural resources. As what I’ve said in the second paragraph, each are having their deadlines. And the deadlines set is going near. We should start taking care of what we have which we must have done before, before we regret and suffer from itself.

Free Essays on Leadership Case Analysis

QUESTION #1: Compare and contrast the situations/circumstances used in the Hersey-Blanchard â€Å"Situational Leadership Model† with those of the Vroom-Jago Decision Tree Model. Will these two models suggest the same style of leadership for the same situations? Both models deal with the decision-making process. The Hersey-Blanchard theory has 4 leadership styles: telling, selling, participating, and delegating. These styles are determined by readiness levels and maturity of the workers. Telling is providing specific instructions and closely supervise performance. Selling is explaining decisions and provide opportunity for clarification. Participating is sharing ideas and facilitating in decision-making. Delegating is turning over responsibility for decisions and implementation. The Vroom-Jago Leadership Decision Tree focuses on different decision trees for individual and group decisions. The decision styles are autocratic, consultive, group, and delegative. With the Vroom-Jago model, you must consider these 3 elements: (1) specification of the criteria by which the decision effectiveness is judged, (2) a framework for describinb specific leader behaviors or styles, and (3) key diagnostic variables that describe important aspects of the leadership situation. In the Hersey model, a person that is high in job readiness has the knowledge and abilities to perfrom the job without a manager directing the work. Also, a person with high psychological readiness has self-motivation and put forth a high quality of work. The Vroom model deals with methods of approching the decision-making process and what leadership style would work the best based on the decisions. Sometimes there is no one way to solve a problem, but these models show that there is only one way to solve problems and gives managers to a â€Å"guide† to help make decisions. QUESTION #2: Using the Hersey-Blanchard, Vroom-Jago, and Fiedler models, determine which style of leadership shou... Free Essays on Leadership Case Analysis Free Essays on Leadership Case Analysis QUESTION #1: Compare and contrast the situations/circumstances used in the Hersey-Blanchard â€Å"Situational Leadership Model† with those of the Vroom-Jago Decision Tree Model. Will these two models suggest the same style of leadership for the same situations? Both models deal with the decision-making process. The Hersey-Blanchard theory has 4 leadership styles: telling, selling, participating, and delegating. These styles are determined by readiness levels and maturity of the workers. Telling is providing specific instructions and closely supervise performance. Selling is explaining decisions and provide opportunity for clarification. Participating is sharing ideas and facilitating in decision-making. Delegating is turning over responsibility for decisions and implementation. The Vroom-Jago Leadership Decision Tree focuses on different decision trees for individual and group decisions. The decision styles are autocratic, consultive, group, and delegative. With the Vroom-Jago model, you must consider these 3 elements: (1) specification of the criteria by which the decision effectiveness is judged, (2) a framework for describinb specific leader behaviors or styles, and (3) key diagnostic variables that describe important aspects of the leadership situation. In the Hersey model, a person that is high in job readiness has the knowledge and abilities to perfrom the job without a manager directing the work. Also, a person with high psychological readiness has self-motivation and put forth a high quality of work. The Vroom model deals with methods of approching the decision-making process and what leadership style would work the best based on the decisions. Sometimes there is no one way to solve a problem, but these models show that there is only one way to solve problems and gives managers to a â€Å"guide† to help make decisions. QUESTION #2: Using the Hersey-Blanchard, Vroom-Jago, and Fiedler models, determine which style of leadership shou...

Investigating Friction Essays

Investigating Friction Essays Investigating Friction Essay Investigating Friction Essay Purpose: In order to understand why a force is needed to keep something moving. It is important to understand something about the force of friction. I investigated the force of friction between a block and my work surface. To find out the relationship between the amount of mass and the force needed to move it; to find out if a block of a different material can affect the force needed. Plan: See the attach page. Modifications: I should do more trials to prove if my data is accurate or not while I said only do one trial in the original plan. The methods of both questions should change because I did not mention the reason why I was doing each step. Method for question 1: Set up the apparatus like the above diagram (see the plan), with a 100g mass on the block (to see how much force we need to move 100g). Gently pull on the force meter until the block is moving at steady speed (it has to be constant speed because we want to find out more accurate force). While this happens, take a reading on the force meter and record in the table (therefore, I can analysis my results and draw graphs, do calculations, etc). Repeat that step several times, each time add another 100g mass to the pile on the block until I have all the forces for 10 different forces. Finally, record all the readings in the table. Method for question 3: I will start up with the metal iron side first (dun have any special reason, just feel like it). Set up the apparatus like the above diagram (see the plan), with a 100g mass on the block (to see how much force we need to move 100g by using the metal iron block). Make two tables to record two kinds of block materials (the force needed for each material block will be different as my hypothesis said). Gently pull on the force meter until the block is moving at steady speed (it has to be constant speed because we want to find out the more accurate force). While this happens, take a reading on the force meter and record in the table (therefore, I can analysis my results and draw graphs, do calculations, etc). Repeat the step several times, each time add another 100g mass to the pile on the block until I have all the forces for 10 different forces. Finally, record all the reading in the table. Repeat the above steps again, but this time use the cork side (to see if d ifferent surfaces/materials can affect the force needed). Table for question 1: Wooden block Mass on block in kilograms Force, needed to pull block steadily, in Newton 0.1 0.3 0.2 0.6 0.3 0.9 0.4 1.2 0.5 1.5 0.6 1.8 0.7 2.1 0.8 2.4 0.9 2.7 1.0 3.0 Table for question 3: Metal iron block Cork block Mass on block in Kilograms Force, needed to pull block steadily, in Newton Mass on block in Kilograms Force, needed to pull block steadily, in Newton 0.1 1.2 0.1 3.5 0.2 1.4 0.2 4.0 0.3 1.6 0.3 4.5 0.4 1.8 0.4 5.0 0.5 2.0 0.5 5.5 0.6 2.2 0.6 6.0 0.7 2.4 0.7 6.5 0.8 2.6 0.8 7.0 0.9 2.8 0.9 7.5 1.0 3.0 1.0 8.0 P.S. The table in question 1 cannot compare with the table in question 3. This is because although all of those three blocks have the same thickness, they dun have the same weight. The block in questions is much heavier than the one in question 1. Question 1 and question 3 are totally independent to each other. Analysis: Please see the attach pages for the graphs. From the first graph, we can obviously see that the force is increasing at constant values (0.3 Newton) as more masses are put on. From the second graph, we can clearly see that we need more force to move the masses on the cork block than the masses on the metal iron block. The force needed for metal iron block to move masses is increasing at constant values (0.2 Newton) while the force needed for cork block to move masses is increasing at constant values (0.5 Newton). Conclusion: The results proved that my hypothesis was right. The strength of frictional force depends on the nature of the surfaces that are in contact and the force pushing them together. This force is usually related to the weight of the object or objects. More force will be needed to move more mass and different material surfaces will affect the friction/force. Smoother materials will create less friction while rougher materials will create more friction. (Please see the research on the other page to find out more information about the force created by each material surface. Evaluation: There are only one thing went wrong during the experiment. Some of the force meter is not accurate, because the pointer does not go back to zero, therefore, there will be some error occurred. To overcome that problem, I find a better force meter, which the pointer goes back to zero. Everything else went quite well, there were just one or two odd results made. What I did with the odd results is I compared the odd results to the normal results and found out what was wrong, and then changed it. I could improve accuracy by doing more trials; unfortunately, I did not have much time to do more trials. I made my own question 4, which I later found that it is too hard for me to do it. In cases involving fluid friction, the force depends upon the shape and speed of an object as it moves through air, water, or other fluid. I wanted to find out more about fluid friction and see the shape and speed of an object will affect the friction or not. I learnt more about friction during the experiment, how friction works, how does the material affect the forceetc. Research: Friction coefficients can be used to calculate the effects of friction on stationary or moving objects. Static friction prevents two stationary objects in contact from moving, while kinetic friction slows the movement of one object in contact with another surface. The amount of friction, and therefore the size of the friction coefficient, depends on the materials that make up the contacting surfaces.

Ethics Case studies Essay Example | Topics and Well Written Essays - 500 words

Ethics Case studies - Essay Example John has rested his hope in my positive recommendation to get the opportunity which he regards as a lifetime opportunity. Patients are the major stakeholders in this case because their life will be at risk in case the wrong person is offered the job. Indeed, the only practical alternative is to be honest with the reference lab regarding John’s capabilities. Lying for him would be unethical and short-lived because even if he is hired, it will not take long before the new employer discovers his incompetence. This would result in him being fired and it would be embarrassing for him to come back to seek his old job once again. This would jeopardize the Center’s reputation and my credibility as a reference person. Professional code of ethics states that the best interests of the patient should come first before individual and organizational interests. The interest of colleagues should be given second priority when the patient’s well-being is at risk. The profession should also be safeguarded through ethical practices. I would clearly explain to John the competencies required in the new job and make him understand that in my honest opinion, he is not qualified for the job. I would also explain to him the undesirable consequences that may result from my strong recommendation for him including putting his current job and the potential job at risk as well as jeopardizing the reputation of the lab. As the lab supervisor, you receive a report from one of the evening shift technologists that another one of the evening techs is doing the â€Å"sink test† (i.e. dumping samples down the sink and making up the results) in urinalysis in order to get to dinner earlier. What action would you take? The ethical problem in this case is dishonesty in one of the laboratory technologist who is putting the patients’ health at risk. The wrong results may cause irreversible damage to the patient. These actions may damage the reputation of the

Analytic and Creative thinking Assignment Essay Example | Topics and Well Written Essays - 250 words

Analytic and Creative thinking Assignment - Essay Example Data analyzed revealed that young people emulate the language, dressing and way of living viewed in several programs aired on the television. Although more than ninety percent of the questionnaires distributed were valid for analysis, it was evident that researchers were unable to probe respondent responses. There was also little flexibility in response as respondents were limited to answer the questions asked or tick appropriately and thus leading to minimal gathering of information and a low response rate (Bryman, 2012). While the use of questionnaires was not expensive and easy to administer, the tool was prone to biases from respondents who were either unable to understand the question being asked due to literacy limitations, or guided by second and third parties as not all people indeed answer questionnaires administered to them, but may seek help (Kaplan & Saccuzzo, 2009). Questionnaires also limit researchers to written information as gestures, and other visual cues cannot be documented during the period of research. Despite the numerous challenges, the ability to administer questionnaires to specific populations under minimal costs makes the tool speedy way of information gathering. Thus, if the mentioned challenges are addressed, the tool could be more

Preperation of mentorship level 3 ( degree level) Essay

Preperation of mentorship level 3 ( degree level) - Essay Example The portfolio is not only used as evidence but also has effective learning tool. This pattern of learning is an approach rooted and based on the principles of experiential learning2 which is cyclical process of recording, reviewing and ultimately learning from events3. It is highly important that enough attention is provided to ensure the portfolio is not just a collection of event narratives but includes reflections on these events and the lessons learnt in the process. Any evidence of learning is captured in the portfolio as evidence that reflective learning has taken place. In compliance with the guidelines for the completion of the portfolio, we consider a few key assumptions for the purpose of this document. The attempt will be to integrate theory and practice to ensure the portfolio of learning will establish how the learning outcomes are achieved by this exercise of portfolio document While we are aware that the concept of Portfolios are not new, it is important to acknowledge the fact that their use in initial and continuing professional development in medicine is still in its infancy and premature stage. In this context, the attempt here has been to achieve the following aims and objectives: There is no focused attempt to address the particular constraints or resource issues that face practitioners in any educational initiative, as these are far too many and too complex for a document of this type and nature keeping in view the existing limitations. However, it does provide evidence of a range of ways in which opportunities have been created and developed by colleagues and other interested parties in establishing frameworks and mechanisms within which individual learning can be planned, appropriately documented and effectively assessed. Portfolios certainly have much to offer both learners and teachers as we move forward into the new world of revalidation, clinical

Reading Important Essay Example for Free

Reading Important Essay 1. Reading is fundamental to function in todays society. There are many adults who cannot read well enough to understand the instructions on a medicine bottle. That is a scary thought especially for their children. Filling out applications becomes impossible without help. Reading road or warning signs is difficult. Even following a map becomes a chore. 2. Reading is a vital skill in finding a good job. 3. Reading develops the mind. 4. Reading is how we discover new things. 5. Reading develops the imagination. 6. Reading develops the creative side of people. 7. Reading is key in developing a good self image. Non-readers or poor readers often have low opinions of themselves and their abilities. 8. Good reading skills improve spelling. 9. Ideas written down have changed the destiny of men and nations. 10. The power of written ideas communicated through reading is a foundational reason why some governments oppose free and honest communication. Illiterate people are easier to control and manipulate. They cannot do their own research and thinking. They must rely on what they are told. Words are the building blocks of life. You are, right now, the result of words that you have heard or read and believed. What you become in the future will depend on the words you believe about yourself now. People, families, relationships, and even nations are built from words. Think about it. Why is Writing Important? It seems like a silly question, but it is very important to be able to express yourself well. Our writings precede us, or introduce us. For example, when we apply for a job or to enroll in a school, we need to submit a resume and sometimes a cover letter, or when sending e-mails to someone we don’t actually know well or haven’t met yet (work partners, customers, or even responding on behalf of the company you work for). If we make a bad (or illegible) impression, the outcome for us may not be favorable. Poor writing may cost a lot; it may lead to misunderstanding and misconstruing due to sentence structure, grammar, punctuation, and spelling problems. We need to write well for the following reasons: To translate, communicate, and materialize our ideas and thoughts into accessible documents that are useful to ourselves and others To report our work in informative, concise, and professional formats Another important reason is that when writing, we are sending a message to our readers about who we are. Therefore, we need to be clear, focused, and accurate so as not to be misunderstood, underestimated, or ignored.

The Hours :: Cunningham Hours Essays

The Hours The Hours is a novel that deals with the various cultural aspects of life. Michael Cunningham's writing reflects the various nuclear families, the different economic conditions, and the social issues involving the three women in the novel. The Hours begins with Virginia Woolf who is married to Leonard. They do not have any children of their own. Woolf lives in London in 1923 battling mental illness and struggling to write a book, Mrs. Dalloway. She struggled and finished the book according to Tony Peregrin "at the age of 43". Woolf is financially stable due to her husband was a publisher. She had a cook, Nelly, and a housekeeper Lottie. By 1941, The Second World War was going on and Virginia Woolf had committed suicide. The second protagonist in the novel is Laura Brown, a housewife who is living in Los Angeles in 1949. Her traditional family consists of her husband Dan who is a war hero of sorts, works in an office, provides for the family while Laura statys at home and cares for the family. She has one child, Richie, and is expecting another child. The Browns live in a nice home with manicured lawns, nice Cheveorlet in the driveway, in Los Angeles. Laura smokes, reads Mrs. Dalloway, and is infaturated with Virginia Woolf and her suicide. She desires to commit suicide but opts out to leave her family and move to Canada instead. Life and death will bring the mother and son together. Laura may not have the nerve to kill herself, but her son Richard, fell to his death from a fall from the window while suffereing from AIDS. The third protagonist, Clarissa Vaughan, who was given the name Mrs. Dalloway by Richard. He was a one time lover of hers. The period is 2001. Clarissa is financially stable and independent while living in the upscale Greenwich Village area with her live in lover, Sally of 10 years. Clarissa has a daughter, Julia who was conceived by artificial insemination by an unknown donor. Julia has a gay friend, Mary who Clarissa is not very fond of. Although Woolf, Brown, Vaughan are women that are struggling with their own internal issues of restlessness in the place of where she lives, contemplating suicide, unhappiness in a marriage, living with mental illnes, and feelings of failure. Yet, each of these women had secret sexual feelings for other women.( Woolf for sister Vanessa, Brown for neighbor Kitty, and Vaughan for Sally).

Argumentative Essay Eng 101

In the small village of Taiji, there is a hidden cove where Japanese fishermen slaughter thousands of dolphins each year. The massacre of these dolphins goes on for six months out of the year. The dolphins are driven in to captive by using torturous underwater noises and large nets to trap them in to this cove where they are slaughtered. Some of the dolphins are killed in the cove, by fishermen cutting their throats with knives or stabbing them with spears, while others are taken off shore into trucks and dragged by their tails to be killed later. The surrounding water is bright red with the blood of these dolphins and the air is filled with their frightening screams. Besides the abuse and unnecessary killings of these beautiful creatures, another issue that is going unnoticed is that the dolphin meat is filled with mercury and being consumed by the Japanese unknowingly. The last major issue is dolphinariums supporting the Japanese fisherman by paying thousands of dollars for selected dolphins to live in captivity for entertainment purposes. The massacre of dolphins taking place in the small killing cove in Taiji is absolutely horrific. Not only are these creatures being killed for unnecessary reasons, but they are being tortured in the process. The chase starts off with fishermen driving long metal rods into the ocean and pounding on them with hammers to create a sound barrier that will frighten the dolphins. Once the dolphins hear this noise, they panic and swim toward the shallow cove. This grueling chase can continue for up to eight hours and once they are in the cove, nets are placed to ensure that they will not escape. Early the next morning, after the dolphins have been entrapped all night, the fishermen come in small boats to slaughter the dolphins. They drive long metal spears into their bodies, slit their throats, and sometimes cover their blowholes to drown them. While these innocent dolphins fight for their lives the fishermen have absolutely no guilt or remorse for what they are doing. The dolphins are being killed for no reason in particular, in fact, the Japanese fishermen view what they do as a form of pest control. â€Å"The Japanese government tell the fishermen that dolphins are â€Å"pests† that eat too many fish, but the real reason for fishery declines is over-fishing, climate change, and pollution. † (http://www. campaign-whale. org. campaigns/Japan/dolphins) Another pressing issue that has been covered up is the consumption of dolphin meat unknowingly. The meat is highly contaminated with mercury and is not safe for human consumption. Levels of mercury in the human body poses serious health risks, especially to pregnant women and children. The contaminated dolphin meat is falsely packaged, and people are consuming this food believing that it is high-end fish meat. The mercury filled meat is also ending up in school lunches and children are coming down with serious illnesses and deformities due to the carelessness of the fishermen packing this meat. Hypothetically, if dolphin meat was safe for consumption, it is highly unbelievable that 23,000 dolphins need to be killed each year to meet consumption needs. Dolphin meat sold to the Japanese people is highly contaminated with mercury, methyl mercury, cadmium, DDT and PCBs. The Japanese government provides no warning that eating dolphin meat  poses a serious health hazard. (http://www. guardian. co. uk/film/movie/ 132131/cove. ) Perhaps the most shocking aspect of the dolphin drive hunt is the active role that some dolphinariums play in sustaining the hunt. The fishermen of Taiji would will drive a large school of dolphins into the small killing cove, and dolphins trainers flock to the scene to find the best-looking dolphins for their display facilities. By doing business with the fishermen and paying up to 200,000 dollars a dolphin, they are maintaining the dolphin drive slaughters. The growing selection process drags on for several hours, and some dolphins die from either shock, injuries, or exhaustion. During this time some make frantic attempts at staying at the surface of the water, but their pectoral fins have been dislocated or broken. An injured dolphin is worth nothing to the aquarium industry and the dolphin trainers simply hall the dying dolphins back into the water and dump them, showing no emotion whatsoever. (http://www. savejapandolphins. org/faq. php) Dophinariums that purchase dolphins claim that they are saving the dolphins from slaughter, however, this is entirely inaccurate. The only save the ones that can be commercially exploited and leave the â€Å"rejects† to be killed by the fishermen. There are many facts to support that the killing of the dolphins in Japan is unnecessary, brutal, and morbidly wrong. The way that these animals are chased and tortured before they have to endure an excruciating death is heart wrenching. This is an issue that is ongoing despite the continuous attempts to stop what is happening. The only way to stop the killings is to expose them to the world. The goal of trying to get footage of the slaughters is for awareness purposes because the more that this issue become exploited, the better chance there is to stop what is happening to these dolphins.