Puma Marketing Project - 5317 Words

Introduction: With a hallmark of mixing it up, PUMA has a top 10 position in the global sporting goods market. We have distinguished ourselves from the competitive landscape and strengthened our hold in our consumers life. Puma has risen fast to attain sixth place in the global sportswear market, doubling its annual profits in one year. Dedicated to delivering cutting edge products and a long-term growth plan are key drivers in our longevity which result in our ability to anticipate the markets needs. As we will continue to stay true to our objective and expand our innovative ideas, we are confident that 2005 will be another rewarding year for PUMA. The following contains our internal analysis, external analysis, DAFO Analysis, fixed†¦show more content†¦PUMA has been built on them and needs them to flow relentlessly hour by hour, day by day. This demands a willingness to think outside the box, to zig where others zag and to seek inspiration beyond the more obvious boundaries of our bus iness universe. Such creativity has inspired the PUMA brand strategy. It will also be needed to make it a reality. Looking back at 2003, PUMAs global advertising campaigns aimed at communicating a singular and unique message to our consumer base. Center stage in the second half of 2003, was PUMAs Hello campaign that strived to solidify the brands personality to a growing consumer audience. The soft product focus, and Hello tagline aim to nurture an emotional bond through the use of fun and light-hearted imagery and to establish PUMAs openness as a brand. In contrast, by marrying the elements of sport and fun, PUMAs 4some concept exemplified the companys devotion to its strong sport heritage. Held in six key cities across Europe, it is a four-woman team based competition involving running, swimming, cycling and football. Communicated as a time to have fun, learn and compete, 4some targeted the recreational female athlete who regards physical health as only one element of well being. So their marketing has necessarily has to go through the previous concepts to reach as much sport varieties as possible providing the maximum quality and image to each one of their products and customers.Show MoreRelatedMarketing Strategy Of Puma And Adidas Essay1900 Words   |  8 Pageshave in common today. Puma is known to be one of the most popular brands in the sports industry, along with Nike and Adidas. It is a huge company with various types of customers who is either a sport and athletics fan or love the trends and fashion of Puma. It will be interesting to analyze the history and steps taken to maintain their impressive status as there has been constant competition with their rivals throughout history. 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Furthermore, Nike and other rivals such as Adidas and Puma compete with each other by organizing their marketing program through all aspects of Integrated marketing communication and leveraged their brand image through contracts with athletes, sponsorships/partnerships with teams and players of international repute in the field of football, athletics, golf,Read MoreRatio Analysis Report5137 Words   |  21 PagesANALYSIS OF; * NIKE INC * PUMA * ADIDAS Contents * Executive Summary | * Nike INC | * Puma | * Adidas | * Financial Ratios | * DOL amp; DFL | * Analysis of FinancialRead MoreNike And Challenges Of Nike Inc. Essay1349 Words   |  6 Pagesmanages and delivers its service to its customers as well as its business strategies and rationale behind such strategies Nike Inc. chose. Nike Inc. offers a wide range of products by categorising its products into different sports. Project Approach This is a project that gathers data/information/findings that are used to conclude the write-up. All information are based on research done on-line together with survey for recommendation purposes and offline through visit to store. The analysis would