The Role of a PPC Manager in a Leading Company Term Paper

The Role of a PPC Manager in a Leading Company - Term Paper Example Goals could be varied for clients. For some clients, the aim is branding and for some others, it could be a direct response. Some clients focus on improving their return on investment and some others focus on improving the traffic to their website. The role of the PPC Manager also involves identifying the goals of the clients, setting up, and maintaining the campaign in such a way that the aim of the client is fulfilled. Based on job analysis, the key aspects of the role include managing a portfolio of client accounts, interacting directly with the clients to understand their business, driving revenue and improving customer satisfaction. The PPC Manager should be able to optimize the performance of the campaign, set and implement strategies to achieve the goal of the client and demonstrate product expertise on PPC models. Apart from being an expert on analytics and reporting, they should also demonstrate their expertise on industry trends and customer education.   The basic pre-requisite of the candidate is to have around 3 years of experience in key account management, have proficiency in Microsoft Excel, be flexible and open, have very good communication and interpersonal skills. The candidate also should be a graduate with a good academic background. The HR Executive would conduct the phone screen interview. The aim of this interview is to see if the candidate fulfills the basic criterion required for the job.